Sitewide Conversion Analysis by Small Business SEO Consultant
Target Market Analysis
The Sitewide Conversion Analysis report by Small Business SEO Consultant would be created after our conversion experts perform an in-depth analysis of your website and would highlight the areas that cause friction in the conversion process. In essence, the following points would be considered —We will analyze your website and identify the elements which are missing for a particular persona. This will assist us in identifying the type of visitors that abandon your website.
Competitive Research and Analysis and Sitewide Conversion Analysis
We will do competitive research after we have a clear understanding of your online business goals. This would give us good information about the strategy that your competitors are using.
Information Architecture for Your WordPress Site
Every website needs to have well-organized information architecture. This information includes persuasive copy, product images, comparative charts, customer reviews, testimonial and some other recommendations which would assist in increasing visitor engagement on your website.
Landing page design and Sales funnel optimization
We will provide you with conversion-friendly design which will not only focus on the primary and secondary objectives of your website but also enhance the overall look and feel of your website. We will optimize each stage of your sales-funnel by – First, identifying the areas of concerns. Second, find solutions which would help in improving the buying cycle. This will ultimately assist in decreasing the bounce rate of the website & boost conversions.
Credibility & Trust and Usability Tips
Building credibility & trust factor is imperative for influencing a visitor’s perception about your company. We will help you recognize credibility factor & make “trust” symbol visible during the process of sales/lead generation. For further Sitewide Conversion Analysis, our usability experts at Small Business SEO Consultant would perform various user tasks to try and track the most “typical” steps followed by visitors on your website. These tasks would enable us to identify which areas of your site are unclear, difficult to find/use, or inappropriate for your visitors’ needs. Our team would then provide you with some useful tips on usability and accessibility which would assist in making your website more user-friendly.